In today's digital world, almost everyone uses the internet for shopping, including finding a new puppy! Don't worry — it's easy to spot puppy scams online if you know the red flags.
And it's even easier to find a good breeder when you know what questions to ask. Here's everything you need to know before starting your online puppy search.
What Is a Puppy Scam?
Puppy scammers post fake litters online or pretend to be someone they're not, usually an existing breeder, to take advantage of people who are looking for a puppy. This means that if you aren't careful, you could find the perfect puppy, send the "breeder" your money, and never receive a puppy or any follow-up communication in return.
What Are the Red Flags?
No phone calls
The seller prefers to handle communication by email only. A reputable breeder will always communicate via phone or video chat before selling you a puppy.
Copycat Photos
Photos of the dog or ad text can be found on multiple websites. Search for the text in the listing to see if it was copied from another site.
Sketchy Payment
Requests for wire transfers or gift cards are huge red flags. Avoid non-secure payment methods where you cannot get your money back.
Price too low
Purebred dogs sold at deeply discounted prices are typically frauds. If it sounds too good to be true, it probably is.
The Scope of the Problem
According to BBB data, nearly 10,000 scam reports and complaints have come in during the last three years about "businesses" selling puppies and dogs. The FTC estimates that only about 10 percent of victims report these crimes, so this number could be much higher.
"The excitement of buying a new pet can cloud good judgement, and victims can be hurt financially and emotionally when they realize they have lost their money, and hopes for a new pet."
— Steve Bernas, BBB President & CEO (Chicago)
How Can I Safely Find a Breeder?
While scammers are likely to start talking money immediately, legitimate sources will always take time and diligence to make sure the dog you are choosing is a good fit.
- Analyze reviews and referrals. The best sources for purebred puppies will have ample positive reviews or referrals from satisfied owners.
- Meet your breeder. Always ask to talk on the phone or video chat. Meeting in person is great whenever possible.
- Ask questions. Responsible breeders love to educate. Ask about the breed, the parents' temperament, and health records.
- Ask for proof. Responsible breeders will share health records and screenings. Ensure the puppy has been seen by a licensed veterinarian.
- Get documentation. Ensure you receive documentation of your dog's papers. The AKC logo should be clearly visible on registration papers.
Be Patient
If they seem anxious to complete the sale or push for a quick decision, be careful. Such behavior is often a warning sign that the person is a scammer.
Have you spotted a scam?
Help protect others by reporting your experience. Your report could save someone from heartbreak.
File a Report Now